🚀 Exploding

Superbowl 2027

Google search demand · data as of October 27, 2026

Momentum
🚀 Exploding
3 months
+139%
12 months
+2,336%
5 years
+1,634%
Of 5-year peak
94%
Search interest in Superbowl 2027

Weekly, Week of Nov 1, 2025 to Week of Oct 24, 2026. 100 is the busiest point in this period.

0255075100 Jan '26MarMayJulSep Peak
0255075100 Jan '26MarMayJulSep Peak
What the data says
  • Searches for Superbowl 2027 have taken off: the last three months average 2.9× the level of the year before, a sustained climb rather than a single spike.
  • Compared with a year ago, searches for Superbowl 2027 are up 2,336%.
  • Over five years, interest peaked in February 2026. September 2026 came in at 94% of that high.
  • The busiest day of the last 90 was September 13, 2026, at 2.6× a typical day.
  • Superbowl 2027 appeared on Google's daily trending searches on 1 day, first on October 27, 2026.
On Google's trending list
First trended
October 27, 2026
Most recently
October 27, 2026
Days on the list
1
History
Five years
See the numbers: 5 years, 61 points
PeriodSearch interest (0 to 100)
Oct 202693
Sep 202694
Aug 202661
Jul 202633
Jun 202625
May 202615
Apr 202613
Mar 202614
Feb 2026100
Jan 202636
Dec 20255
Nov 20253
Oct 20254
Sep 20253
Aug 20252
Jul 20253
Jun 20251
May 20251
Apr 20251
Mar 20251
Feb 202520
Jan 20253
Dec 20241
Nov 20241
Oct 20241
Sep 20241
Aug 20240
Jul 20240
Jun 20240
May 20240
Apr 20240
Mar 20240
Feb 20245
Jan 20242
Dec 20231
Nov 20230
Oct 20230
Sep 20230
Aug 20230
Jul 20230
Jun 20230
May 20230
Apr 20230
Mar 20230
Feb 20230
Jan 20230
Dec 20220
Nov 20220
Oct 20220
Sep 20220
Aug 20220
Jul 20220
Jun 20220
May 20220
Apr 20220
Mar 20220
Feb 20220
Jan 20220
Dec 20210
Nov 20210
Oct 20210

The same series as JSON: /topic/superbowl-2027.json

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How has Google search demand for Superbowl 2027 changed over the last five years? Is it seasonal, and is the latest move a lasting trend or a one-off spike?

Questions

Is Superbowl 2027 still trending?

Yes. As of October 27, 2026, searches for Superbowl 2027 are well above their level of a year ago and still rising.

When was interest in Superbowl 2027 highest?

In February 2026, measured over five years of monthly Google search interest. The latest full month is at 94% of that high.

Is Superbowl 2027 seasonal?

No clear pattern. Searches for Superbowl 2027 do not rise in the same months each year.