Hobbies and Leisure

Dia De Los Muertos

Google search demanddata as of October 28, 2026

⚡ Spike Compare Search on Google ↗
Momentum
⚡ Spike
3 months
+1,189%
12 months
-44%
5 years
-55%
Of 5-year peak
13%
Search interest in Dia De Los Muertos

Weekly, Week of Nov 1, 2025 to Week of Oct 24, 2026. 100 is the busiest point in this period.

0255075100 Jan '26MarMayJulSep Peak
0255075100 Jan '26MarMayJulSep Peak
What the data says
  • Dia De Los Muertos is spiking: searches in the last two weeks reached 4× the level of the year before. The jump is too fresh to call a lasting rise.
  • Compared with a year ago, searches for Dia De Los Muertos are down 44%.
  • Over five years, interest peaked in October 2021. September 2026 came in at 13% of that high.
  • Demand is seasonal: searches run about 366% above the yearly average in November and about 69% below it in July, year after year.
  • The busiest day of the last 90 was October 27, 2026, at 16.7× a typical day.
  • Dia De Los Muertos appeared on Google's daily trending searches on 1 day, first on October 28, 2026.
Seasonality

Peaks in November, quietest in July. Each bar is that month against its own year's average.

Jan: 32% of the yearly averageJFeb: 35% of the yearly averageFMar: 35% of the yearly averageMApr: 33% of the yearly averageAMay: 35% of the yearly averageMJun: 32% of the yearly averageJJul: 31% of the yearly averageJAug: 40% of the yearly averageASep: 95% of the yearly averageSOct: 328% of the yearly averageONov: 466% of the yearly averageNDec: 37% of the yearly averageD
On Google's trending list
First trended
October 28, 2026
Most recently
October 28, 2026
Days on the list
1
History
Five years
See the numbers: 5 years, 61 points
PeriodSearch interest (0 to 100)
Oct 202634
Sep 202613
Aug 20265
Jul 20264
Jun 20265
May 20265
Apr 20265
Mar 20265
Feb 20266
Jan 20264
Dec 20254
Nov 202563
Oct 202541
Sep 202515
Aug 20256
Jul 20254
Jun 20254
May 20254
Apr 20254
Mar 20255
Feb 20255
Jan 20254
Dec 20245
Nov 202464
Oct 202444
Sep 202414
Aug 20246
Jul 20244
Jun 20244
May 20245
Apr 20245
Mar 20245
Feb 20245
Jan 20245
Dec 20236
Nov 202367
Oct 202351
Sep 202313
Aug 20235
Jul 20234
Jun 20235
May 20235
Apr 20234
Mar 20235
Feb 20235
Jan 20235
Dec 20226
Nov 202267
Oct 202247
Sep 202211
Aug 20225
Jul 20225
Jun 20225
May 20225
Apr 20225
Mar 20225
Feb 20225
Jan 20224
Dec 20214
Nov 202152
Oct 2021100

The same series as JSON: /topic/dia-de-los-muertos.json

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Try asking

How has Google search demand for Dia De Los Muertos changed over the last five years? Is it seasonal, and is the latest move a lasting trend or a one-off spike?

Questions

Is Dia De Los Muertos still trending?

Right now, yes. As of October 28, 2026, searches for Dia De Los Muertos have jumped in the last two weeks. Whether that lasts is not clear yet.

When was interest in Dia De Los Muertos highest?

In October 2021, measured over five years of monthly Google search interest. The latest full month is at 13% of that high.

Is Dia De Los Muertos seasonal?

Yes. Searches for Dia De Los Muertos rise in November and dip in July most years.